OUR STORY
IT ALL STARTED WITH A VISION
ABOUT THE BRAND
In 2012, we wanted to design a premium sneaker at a fair price. Thus, the "Derby" was born. The first shoe to bridge the gap between streetwear and high fashion.
Over time, research and continuous experimentation led us to create more than just a shoe. A symbol of accessible luxury design. A product that has leveled the gap between luxury and everyday. An achievement that proved that good design can unite.
A sneaker adopted by people of all genders, races, religions, and sexualities. Today, Alexander Smith continues to be a symbol of a world united through the power of creativity, where boundaries between people have been erased. But we have not stopped there.
Our offering has continued to evolve, adapting and expanding to now include more innovative footwear silhouettes and a more comprehensive collection.
The desire to challenge the status quo and inspire through sheer creativity has never left us. With this mission, Alexander Smith has continued to push boundaries in the luxury world for over 10 years. Navigating the mainstream fashion industry in a way that encourages diversity, inclusivity and representation.
To get a sense of our creative taste, discover our favorite products from our latest season below.d
CULTURE
We believe in unity through diversity, using design as a language to create positive change. At ALEXANDER SMITH we support youth, independence, creativity, curiosity and ambition.
We aim for the highest standards by nurturing young talent and further encouraging the personal growth of our employees. Through our global network of family and friends, we connect like-minded people with the goal of creating a better world. Our shared vision of the world is free from division. We believe that the differences between us as individuals are what makes us collectively stronger.
Alexander Smith encourages those who dare to show initiative and stray from the beaten path, because we believe that only by finding our way beyond the boundaries set by society can we improve.
Our way of life allows us to experience joy every day, and we wish to share these beliefs with the world.
OUR TEAM
We are not a traditional company. Our innovative approach is not only seen in our products, but also in the way we operate as a team. Celebrating a flat internal structure, Alexander Smith is a place where everyone has a voice. We cultivate talent and reward dedication.
We are young. We are ambitious. We are a team and we are a family.
At the end of the day, the successes we have been able to celebrate as a brand are due to the team of talented people who have worked so hard to achieve them.
We are inspired by daily itineraries and stories filled with beauty, true and immortal.
This is how we feel free: by following the style we create for ourselves, which escapes the logic of time. That style that remains.